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This violet-pigmented toning shampoo is the GOAT for giving blondies a toning kick to their brassy locks. Our Greatest Of All Tones Blonde Shampoo is infused with Argan Oil + Hemp Seed Oil to help minimize the yellow tones while keeping your hair feeling extra hydrated and healthy - because no one wants a drying purple shampoo.
*This pairs well with the G.O.A.T. Blonde Conditioner for an extra boost of toning action and hydration.
Created, Tested, Loved & Backed by PRO’s to achieve and maintain healthy, brass-free strands behind the chair or in-between salon visits.
100% VEGAN & CRUELTY-FREE
If you're a blondie or a silver sister who loves an ashy effect, this shampoo is for you.
Aqua (Water), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Sodium Cocoamphoacetate, Acrylates Copolymer, Phenoxyethanol, Citric Acid, Parfum (Fragrance), Acid violet 43, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Benzyl Salicylate, Argania Spinosa Kernel Oil, Prunus Amygdalus Dulcis Oil (Prunus Amygdalus Dulcis (Sweet Almond) Oil), Cannabis sativa seed oil
Want more information? Check out our Ingredient Glossary.
How to use Blonde Shampoo:
After cleansing the hair with a normal shampoo, use the G.O.A.T. Blonde Shampoo and let it sit for 1-2 minutes, then rinse with cool or lukewarm water.
How to use Blonde Conditioner:
After using a normal shampoo or the Blonde Shampoo, apply the Blonde Conditioner onto your lengths and ends of the hair. Leave it on for about 3-5 minutes to see desired results or 5-10 minutes for a stronger effect, then rinse thoroughly.
How often:
This toning shampoo can be used every third wash and is best paired with the G.O.A.T. Blonde Conditioner. Did you just get your hair colored? We recommend waiting 3-4 weeks to prevent color from stripping or cause over-toning.
Tip #1: Wash the hair with a normal shampoo before using the Blonde Shampoo in order to achieve even toning and a clean scalp.
Tip #2: Rinse out the Blonde Shampoo or Conditioner with cool or lukewarm water so that the effects of the toning stays in the hair.
Tip #3: If you have hair extensions, lather the shampoo throughout your scalp and let the pigment run through your extensions as you rinse it out. The conditioner can be applied directly on the extensions since it's more gentle.
Sensitive skin or scalp? We recommend conducting a patch test first.
Scared of getting purple hair? We recommend conducting a strand test and leaving the shampoo or conditioner on for 1-2 minutes to see how the results will look.
PRO Pricing: Are you a PRO? Click here to sign up for PRO pricing today!
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Looking for a purple shampoo that actually works to eliminate brassy tones but also one that doesn't dry your hair out? Then you definitely need to try this! The formulation is moisturizing, smells incredible and it leaves my hair with that cool toned blonde as if I just left the salon. It's chefs kiss!
So in love with the G.O.A.T shampoo! It is not drying at all but packs a big punch in toning! It smells delicious too
Instagram handle is @zeleharleyj 💓
The pigment in this shampoo is unreal it’s intense without being too much and add just the right amount of tone to kick the brass out of your blonde. Can’t get enough of it’!
Absolutely love this purple shampoo, keeps my clients hair bright and refreshed for easy at home care.
I started using the Pallure G.O.A.T Blonde shampoo about 5 months ago It will forever be a staple in my haircare routine! It tones beautifully and leaves my hair feeling so soft. I always get SO many compliments on my hair after toning! I highly recommend for all the ladies embracing your greys!
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